Welcome to NIHON VOGUE Corp.

HISTORY

1954

Founded. Started publishing knitting patterns. Founder: Tadanobu Seto.

1958

Incorporated.

1961

Began creating a networking system among approximately 30,000 knitting classes existed in Japan at the time. Founded Japan Knitting Culture Association.

1967

Launched at-home interactive learning for knitting.

1969

Founded Japan Handicraft Instructors Association.

1971

Opened Vogue Knitting School for Instructors (offered a two-year program to become professional instructors). Opened Vogue Academy which offered hobby classes.

1975

Founded Japan Kimono Instructors’ Institute.

1982

Started e-commerce business.

1984

Established Extri section which later became its own company in 1993. Started selling an original line of yarn and entered apparel business.

1992

Started educational business of pressed flower craft.

1996

Nobuaki Seto became President of NIHON VOGUE Corp.

2001

Adopted function-based structure consisting of divisions.

2005

Adopted in-house company structure.

2011

Consolidated Publishing Company, Handmade Town Company, and PR&Advertising Division into a new entity called Cross Media Company.

2012

Changed the name of Educational Division’s Membership Company to “Handmade Creation Company” aimed to establish relationships among people through lifelong activities, cultural activities, and social activities.

2017

Abolished in-house company structure and adopted service-based structure.
Service-based structure consisting of divisions aimed to promote independence for niche businesses.
Moved the main office from Shinjyuku-ku, Tokyo to Nakano-ku.